I am 37 years old and currently work as a freelance senior copywriter and creative director, and living in Barcelona. Restless and curious by nature, passionate about communication in all its forms, and convinced that empathy is the basis for connecting brands with people. I specialize in creative writing, storytelling, conceptualization, and strategy. I also have solid experience in art direction, which allows me to think and execute ideas from a comprehensive perspective.

I enjoy developing ideas until they feel both unique and meaningful for people. My professional goal is to create work that brings real value to brands, making them culturally relevant, while also fostering inspiring and positive connections with the teams I collaborate with

I have more than 10 years of experience in advertising agencies in Argentina, Chile, and Spain, where I have learned to combine different cultures and markets to enrich my creativity and narrative style. Although awards are not my driving force, my high standards for quality in my work have led me to receive recognition at festivals such as Cannes Lions, Clio, El Ojo de Iberoamérica, Fiap, Diente, and Achap.

In addition to advertising, i am passionate about photography as a means of narrating and questioning social and political reality. I have published editorial projects such as the photo book Relato de un Estallido, the fanzine series 18.0 – Ciento ochenta, the graphic work Una Delgada Línea, and a book of poetry and illustration called Morfina.