ENTEL - MYSTERYLAND BACKPACKS
Mysteryland, one of the world's most iconic electronic music festivals, announced its arrival in Chile. But between tickets, travel expenses, and the gear needed to survive three days outdoors, attending the festival was a luxury. Entel, as the main sponsor, asked us to create a contest to give away tickets.
That's how Mochilas Mysteryland was born, a video game that went beyond the screen and became real. We designed camping backpacks equipped with everything necessary to experience the festival, installed GPS devices in them, and hid them in different locations throughout Chile.
The backpacks were designed with everything necessary for a unique experience: from a built-in speaker to essential camping gear for three unforgettable days. And, of course, the most important thing could not be missing: festival tickets and airfare.
The game challenged participants to answer seven questions about Mysteryland. Each answer was a clue that brought them closer to the hidden backpacks. The video game was integrated with Google Maps and you play with your Meta account, and showed the location of the backpack, yours and your opponents', in real time.
Each correct answer narrowed down the search area on the map, gradually revealing the exact location of the backpack.
The last clue changed the rules of the game: the answer was not on the screen, but hidden somewhere in the city. Participants had to go out and find it, and only the first person to discover it would get the exact location of the backpack.
Last clue: Today on San Antonio Street, between Agustinas and Huerfanos Streets, at 7:00 p.m., there will be a store with a jar of canned peaches for sale in its window. How much does it cost? If you are the first to answer, you will win the Mysteryland Backpack.
AWARDS
ACHAP - Silver on Digital Campaigns