MYSTERYLAND
BACKPACKS
ENTEL
BACKPACKS
ENTEL
Mysteryland, one of the world’s most iconic electronic music festivals, was coming to Chile. But between tickets, travel, and all the gear needed to survive three days outdoors, getting there wasn’t exactly cheap. As the festival’s main sponsor, Entel asked us to create a ticket giveaway. So we turned the contest into an adventure of its own.
We created five camping backpacks packed with everything needed for the festival, equipped them with GPS trackers, and dropped them from a plane over different locations across Chile. Then the game began. Players had to follow the live coordinates, track down the backpacks, and be the first to claim them. A digital treasure hunt that left the screen and became real.
Each backpack was designed with everything needed for the full Mysteryland experience. From a built-in speaker to essential camping gear for three unforgettable days. And, of course, we included the two things that mattered most: festival tickets and flights to get there.
The game challenged players to answer seven questions about Mysteryland. Each correct answer unlocked a new clue, bringing them one step closer to the hidden backpacks. Connected to Google Maps and played through their Meta accounts, the game tracked everything in real time: the backpacks’ location, the player’s position, and even their opponents moving toward the same prize.
Each correct answer narrowed down the search area on the map, gradually revealing the exact location of the backpack.
The last clue changed the rules of the game: the answer was not on the screen, but hidden somewhere in the city. Participants had to go out and find it, and only the first person to discover it would get the exact location of the backpack.
AWARDS
ACHAP - Silver on Digital Campaigns
