IMPROBABLE RISKS ━━━
AXA HEALTH INSURANCE
AXA HEALTH INSURANCE
Created as a global campaign for AXA, "Improbable Risks" played with the things people irrationally prepare for, like zombie apocalypse or trying to save a plant even if it's dead, to highlight the risks that actually deserve attention. A campaign for AXA’s preventive medicine service, reminding us that the best risks to prepare for are the ones we can actually prevent.
