SIMPLE, SAFE & SEATED
Shopping online has many advantages, but beyond not having to carry bags or stand in endless lines, the best part is that you can do it sitting comfortably in your couch. That’s how the creative idea was born: bringing this promise into the real world — the freedom of online shopping feels like wind on your face.
With the Santiago Chamber of Commerce and its 70 associated brands we developed a campaign to encourage on-line purchases. The campaign also included an activation in public spaces and traditional points of purchase, where we went out to provide information about the benefits of buying online. The motorized armchairs stole the show.
Radio 1
Radio 2
Radio 3
Radio 4
Radio 5
Radio 6
AWARDS
ACHAP - Grand Prix Outdoor
ACHAP - Gold Outdoor