iPHONE 14 - OCTOPUS SPAGHETTI
Appealing to a local Chilean insight, we launched the new iPhone 14. With a recipe every Chilean knows as “Pulpitos” (little octopus)—a dish that might sound fancy, but is really just a sausage cut to look like one—we created this playful commercial to bring the campaign concept to life: when you see common things of life through an iPhone 14, life becomes extraordinary.
Agency: Loca Santiago
CW: Pablo Cominetti
AD: Danila Núñez, Carlos Elgueta
Production House: Primo
Director: Manu Miggone
