OXFORD FITNESS - THE GIANT TREADMILL
Oxford Fitness, the leading sports equipment retailer in Chile, asked us a question: How can we transform a personal, solitary sport like treadmill running into a group activity? Our simple answer was to create a giant treadmill four times the normal size, on which up to ten people can run at the same time. Well, it wasn't actually that simple, but we made it happen.
RESULTS
44% increase on sales / +32 millions views / Viewed in over 25 countries
CONSTRUCTION
The Oxford Fitness Giant Treadmill is an exact replica of the brand's best-selling model. It measures over 3 meters wide, 6 meters long, and over 4.5 meters high. With a 12 HP electric motor, it has the power to move over 2 tons, reaches a maximum speed of 25 km per hour, and can run up to ten people at the same time.
AWARDS
ACHAP - Outdoor Grand Prix
ACHAP - Gold in Film