ENTEL - CREAMFIELDS IS COMING FOR YOU
One of the world’s biggest electronic music festivals had arrived in Chile. But far from Santiago, many people had never heard of Creamfields, David Guetta or Martin Garrix. So Entel, official sponsor of the festival, decided to take a piece of Creamfields to places where electronic music had never reached before, giving people the chance to experience it for the first time.
And the best part: the stars of the campaign weren’t actors. They were real huasos —Chilean cowboys— and palomitas, traditional street vendors. For many of them, it was the first time they had ever heard of Creamfields, listened to electronic music or attended a festival like it.
AWARDS
ACHAP - Silver in Film
